Online Social Media Manager

Job description

  • Writing: Social media manager will be passionate about and articulate in the Indian and International entertainment industry (Indian movie and show business industry, international shows and entertainment industry), needs to know how to write effective articles or re-write them in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed. Fan and follower page should be maintained and updated on a regular basis across the web.

  • Indian Outreach and Business Connections: The brand manager will reach to prospective clients and customers in the movie industry and show business industry including: Aamir Khan Productions, Annapurna Studios, Anurag Kashyap Films, Balaji Motion, Pictures - Ekta Kapoor, Bhansali Productions, Bombay Talkies - Himanshu Rai, Devika Rani, Dar Motion Pictures, Dharma, Productions - Karan Johar, Emmay Entertainment & Motion Pictures LLP, Eros International, Excel Entertainment - Farhan Akhtar, Filmkraft Productions Pvt. Ltd, Fox Star Studios, Geetha Arts, Gemini Film Circuit, Hari Om Entertainment - Akshay, Kumar, Illuminati Films, Madras Talkies, Mukta Arts, Nadiadwala Grandson Entertainment, Pen N Camera International, Percept Picture Company, Pritish Nandy Communications * Sahara One, PVR Pictures, Rajshri Productions - Sooraj Barjatya, Real Image Media Technologies, Red Chillies Entertainment - Shah Rukh Khan, Reliance BIG Pictures, Reliance Entertainment, Salman Khan Films, Sanhash Media & Entertainment, Shree Ashtavinayak Cine Vision Ltd, Sohail Khan Productions, Subrin Entertainments and Films Productions - Subham Sahu, Super Cassettes Industries Ltd (T-Series), T Series, Tips Industries Limited, UTV Motion Pictures, Viacom 18 Motion Pictures, Vinod Chopra Films, Vishesh Films, Yash Raj Films - Aditya Chopra, Uday Chopra, Zee Entertainment Enterprises

  • International Outreach and Business Connections: Worldview Entertainment, World Wide Pictures, Western Film Exchange, Welling Films, Warner Independent Pictures, Warner Bros. Animation, Warner Bros., Walt Disney Pictures, Walt Disney Animation Studios, Walden Media, Vivendi Entertainment, Vitagraph Studios, Victor Studios, Universal-International Pictures Inc. (aka U-I), Universal Studios, United States Productions, United Artists Entertainment, LLC, Uncommon Productions, Tyler Perry Studios, Troma Entertainment, TriStar Pictures, Inc., TriStar Pictures, Trimark Pictures, Touchstone Pictures, Tiffany Pictures, Through A Glass Productions, THINKFilm, The Whartons Studio, The Weinstein Company, The Walt Disney Studios, The Samuel Goldwyn Company, Thanhouser Company, Temple Hill Entertainment, Sun Haven Studios, Summit Entertainment, Streamline Pictures, Strand Releasing, Square Pictures, Spyglass Entertainment, Spiderwood Productions, Soup2Nuts, Sony Pictures Classics, Sony Pictures Animation, Solax Studios, Skydance Productions, Silver Pictures, Sierra Pictures, Sherwood Pictures, Selznick International Pictures, Selig Polyscope Company, Screen Media Films, Screen Gems, Scott Free, Samuel Goldwyn Films, Rooster Teeth Productions, Rolfe Photoplays, Rogue Pictures, RKO Pictures, Republic Pictures, Reliance-Majestic Studios, Pure Flix Entertainment, Promenade Pictures, Producers Releasing Corporation, Premium Picture Productions, Praise Pictures, Possibility Pictures, Pixar Animation Studios, Picturehouse, Paramount Vantage, Paramount Pictures, Pacific International Enterprises, Overture Films, Orion Pictures Corporation, Original Film, Newmarket Films, New Line Cinema, Nestor Studios, Neo Art & Logic, Mutual Film, Monogram Pictures, Miramax Films, Metro-Goldwyn-Mayer Animation, Metro-Goldwyn-Mayer, Metro Pictures, Mercury Radio Arts, Mascot Pictures Corporation, Marvel Studios, Magnolia Pictures, Lucasfilm, Lubin Studios, Lions Gate Entertainment, Limelight Department, Lightyear Entertainment, Lightstorm Entertainment, Liberty Films, Legendary Pictures, Keystone Studios, Kalem Company, Interscope Pictures, Image Entertainment, Illumination Entertainment, IFC Films, Hollywood Pictures, Heritage Film Project, Happy Madison Productions, Hannover House, Hallmark Productions, Goldwyn Pictures, Golan-Globus, Gener8Xion Entertainment, Fox Searchlight Pictures, Fox Film Corporation, Fox Atomic, Four Star Television, Focus Features, Five & Two Pictures, First National, First Look Studios, Fine Line Features, Filmways, Film Booking Offices of America, Famous Players-Lasky, Famous Players Film Company, Essanay Studios, Esperanto Filmoj, Embassy Pictures, Elevating Entertainment Motion Pictures, Electric Entertainment, Edison's Black Maria, E1 Entertainment, DreamWorks Animation, DreamWorks, Dimension Films, Destination Films, Davis Entertainment, Compass International Pictures, Columbia TriStar Motion Picture Group, Columbia Pictures, Cinergi Pictures, Cinemation Industries, Christie Film Company, Cedar Grove Productions, CBS Films, Castle Rock Entertainment, Carolco Pictures, Caravan Pictures, Capitol Films, Blue Sky Studios, Blinding Edge Pictures, Batjac Productions Inc., Avnet–Kerner Productions, Artisan Entertainment, American Zoetrope, American International Pictures, Amblin Entertainment, Allied Artists Pictures Corporation, 606 Films, 40 Acres and a Mule Filmworks, 3ality Digital, 2929 Productions, 20th Century Fox Animation, 20th Century Fox, Intermedia, Warp Films, Warner Bros., Vertigo Films, Twickenham Studios, Three Mills Studios, Teddington Studios, Syncopy Inc., Shepperton Studios, Rank Organisation Film Productions Ltd., Pinewood Studios, MGM-British Studios, Merton Park Studios, Marv Films, Magma Pictures, ITC Entertainment Productions, Heyday Films, Hammer Film Productions Ltd., Gate Studios, Gainsborough Pictures, Fingercuff Productions, Film4 Productions, Film Tank, Elstree Studios, Ealing Studios, Ealing Films Ltd., Dragon International Film Studios, DNA Films, British Lion Films, BBC Films, Aura Films, Anglo-Amalgamated Productions Ltd., ACT 2 CAM, Dovzhenko Film Studio, Working Title Films, PolyGram Filmed Entertainment, Eon Productions, Star Films, Sahamongkol Film International, Phranakorn film, Kantana Group, GMM Tai Hub, Five Star Production, Sonet Film, Film i Väst, Europafilm, AB Svensk Filmindustri, Triggerfish Animation Studios, Triglav Film, Pink International Company, Sverdlovsk Film Studio, Soyuzmultfilm, Mosfilm, Melnitsa Animation Studio, Lenfilm, Gorky Film Studio, MediaPro Pictures, Castel Film Romania, Rosa Filmes, Se-ma-for, Appetite Production, Viva Films, Star Cinema, Sampaguita Pictures, Reyna Films, Regal Films, OctoArts Films, LVN Pictures, GMA Films, Six Sigma Entertainment, One Motion Pictures, MindWorks Media, Mandviwalla Entertainment, Azad Film Company, Bug AS, WingNut Films, New Zealand On Air, New Zealand Film Commission, KRU Studios, Astro Shaw, Yoshizawa Shōten, Yokota Shōkai, Toho, Toei Company, Tennenshoku Katsudō Shashin, Taishō Katsuei, Studio Ghibli, Shochiku, Shintoho, Nikkatsu, Makino Film Productions, Kadokawa Pictures, Enoki Films, Eiken, Titanus, Cinecittà, Ardmore Studios, Rapi Films, Yash Raj Films, Vishesh Films, Viacom 18 Motion Pictures, UTV Motion Pictures, Trimurti Films, T-Series, Suresh Productions, Sun Pictures, Sudha Productions, Studio Green, Sivaji Productions, Shree Venkatesh Films, Shree Ashtavinayak Cine Vision Ltd, S Pictures, Reliance Big Entertainment, Red Chillies Entertainment, Rajshri Productions, R.K. Films, PVR Pictures, Pritish Nandy Communications, Percept Picture Company, Pen N Camera International, Padmalaya Studios, Mukta Arts, Kavithalaya Productions, Kanteerava Studios, Gemini Studios, Geetha Arts, Fox Star Studios, Excel Entertainment, Eros International, Dharma Productions, Cloud Nine Movies, Bombay Talkies, Balaji Telefilms, Balaji Motion Pictures, AVM Productions, Annapurna Studios, Aamir Khan Productions, 14 Reels Entertainment, True north, Sagafilm, RVK Studios, Blueeyes Productions, Pannonia Film Studio, Wild Bunch, Universum Film AG (UFA), Studio Babelsberg, Rialto Film, Neue deutsche Filmgesellschaft, Deutsche Film-Aktiengesellschaft(DEFA), Constantin Film, Bavaria Film, StudioCanal, Pathé, Les Films du Poisson, Gaumont Film Company, Disneynature, ADASTRA Films, Saga Studios, Nordisk Film, Barrandov Studios, Zagreb Film, Jadran Film, Croatia Film, Xstream Pictures, Xinhua Film Company, Win's Entertainment, Wenhua Film Company, Wanda Media, Tianyi Film Company, Sundream Motion Pictures, Sil-Metropole Organisation, Shaw Brothers, Shanghai Film Studio, Shanghai Film Group Corporation, Shanghai Animation Film Studio, Polybona Films, Oriental DreamWorks, Orange Sky Golden Harvest, One Hundred Years of Film, Northeast Film Studio, MZ Pictures, Minxin Film Company, Mingxing Film Company, Media Asia Entertainment Group, Mandarin Films Distribution Co. Ltd., Lianhua Film Company, Laurel Films, L'est Films Group, Imar Film Company, Huayi Brothers, Hengdian World Studios, Great Wall Film Company, Golden Princess Film Production, Fly Films, Film Workshop, Fantasy Pictures, DMG Entertainment, Diantong Film Company, Cinema Popular, China Film Group Corporation, Changchun Film Group Corporation, Beijing Galloping Horse Group, Beijing Enlight Pictures, Asia Film Company, True West Films, The Bridge Studios, Suneeva, sisu production, Shavick Entertainment, Shaftesbury Films, Paperny Entertainment, National Film Board of Canada, Malofilm, Leda Serene Films, Image Diffusion International, Entertainment One Films Canada, Cloud Ten Pictures, CaribbeanTales, Brightlight Pictures, Breakthrough Entertainment, Bleeding Art Industries, topia, u Boyana Film Studios, Studio 100, Belarusfilm, Monsoon Films, Jaaz Multimedia, Impress Telefilm Limited, Working Dog Productions, Village Roadshow Studios, Village Roadshow, Rising Sun Pictures, Fox Studios Australia, Efftee Studios, Pol-ka, Patagonik Film Group, Guacamole Films, BD Cine, Argentina Sono Film, Aqua Films, Aleph Producciones, Yari Film Group, WWE Studios

  • Research: Social media manager needs to know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being used. It is important to keep the interactions healthy ahd monitoring global posts and make sure they are healthy and promote positive interaction with the community.

  • Problem-Solving: Social media manager needs to figure out how to best communicate the artist's message on different platforms, and sometimes might need to convey sensitive issues or deal with angry followers/subscribers.

  • Organization: There are many different platforms, and new ones are being developed all the time. How you communicate on each, determining audience, and measuring tactics all take organization.

  • Interpersonal Skills: Even through writing, social media managers are a direct connection between the public figure and the public. Being friendly and approachable online will help.

  • Technical Skills:Social media manager will work almost exclusively through computers. Understanding computers, SEO, internet access and being tech savvy is necessary. The Social Media Manager has to be good in working with website developers and will be required to update and prepare blogs, web pages, RSS feeds and more towards a full website.

ACTIONS and RESPONSIBILITES For a Successful Manager:

1. IMPLEMENTS A SOCIAL MEDIA STRATEGY

A social media strategy doesn’t appear out of thin air. It needs to be developed. The social media manager will develop the plan and the parameters for the person/artist/performer's social media strategy. They will determine objectives, establish what needs to be accomplished and define how it will be done.

2. MANAGES SOCIAL MEDIA SITES

Stale social media accounts can be bad for work and leave followers and subscribers with the wrong impression. The social media manager will ensure accounts are updated on a daily basis and that messaging is timely and relevant. This also includes using social media tools (i.e.,Tweetdeck, Hootsuite, etc.) to schedule tweets to appear overnight and on weekends, to promote the brands to night-owls and clients in different time zones.

3. ENGAGES IN DIALOGUE AND MONITORS SUBSCRIBER AND CLIENT ISSUES

In this day and age it cannot be prevented. People will post both good and bad things about a person, performer or brand online. It is vital to monitor the internet for any positive or negative feedback about an organization, and then follow up on the feedback. The social media manager will encourage and thank individuals for positive feedback, and try to appease any unhappy subscribers.

4. MONITORS TRENDS AND ENCOURAGES ADOPTION OF SOCIAL MEDIA TOOLS

The social media manager identifies and reports on social media trends. It is key for organizations to be on top of the latest trends and tools to ensure that their client is ahead of the competition, reaching the maximum amount of viewers and on top of its “social game”.

5. SEARCHES FOR NEWS/ARTICLES TO POST

Depending on the nature of the performer, the social media manager may be tasked with the duty of constantly scouring the internet and the news headlines for articles, stories and tips that are industry related and which can be posted to the social media accounts and help the performer / client with the growth of their work and business.

6. WRITE BLOG ARTICLES

To be a leader or influencer in any given field, it is important to be writing interesting articles or blog postings on topics relevant to the performer. The social media manager will identify and develop blog posts and other materials. They may also recruit and develop other bloggers and blog editors.

7. USES SOCIAL NETWORKING ANALYSIS TOOLS

It’s important to measure the effectiveness of different channels. The social media manager will use TwitterCounter, Google Analytics, and other tools to measure clickthroughs and measure traffic activity.

8. MONITORS INTERNET FOR BRAND RELATED TOPICS OF CONVERSATION

There are always conversations going on in the social space that provide the perfect segue for a performer to promote themself. The social media manager will actively engage in industry conferences, chats, blogs, wikis, video sharing, etc to promote brand messaging and increase brand awareness, which will drive brand traffic to company website and inturn provide more business opportunities to the artist / performer / brand

9. PROVIDES FEEDBACK TO HIGHER UPS

A well run work arrangement has strong internal communication. The social media manager should be in constant contact with the Public Relations, Marketing, Sales and management departments to communicate on public feedback, complaints and conversations surrounding the brand that are taking place in the public sphere.

Desired Skills and Experience

Skills

  • Must know how to type. Typing Speed: 60 wpm or higher (75 wpm preferred)

  • Must be able to multi-task

  • Needs to have a passion and background in Showbiz.

 

Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

  • Set up and optimize artist's pages within each platform to increase the visibility of performers' social content

  • Moderate all user-generated content in line with the moderation policy for each community

  • Create editorial calendars and syndication schedules

  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

  • Look out for opportunities on the internet for business growth and inform the artist's manager or performer directly/

Requirements

  • Proven working experience in social media or related field

  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

  • Demonstrable social networking experience and social analytics tools knowledge

  • Adequate knowledge of web design, web development, CRO and SEO

  • Knowledge of online marketing and good understanding of major marketing channels

  • Positive attitude, detail and customer oriented with good multitasking and organisational ability

  • Fluency in English and Hindi

  • BS in Communications, Marketing, Business, New Media or Public Relations